編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-502-032 | Midway: Licensing Distributing and Building Brands in China | Arnold, David J. | Marketing | Marketing Channels( BM215 ) |
2 | 9-503-034 | Wal-Mart Neighborhood Markets | Bell, David E.;Li, Iris T.;Feiner, Jeffrey M. | Marketing | Marketing Channels( BM215 ) |
3 | 9-594-106 | Goodyear: The Aquatred Launch | Quelch, John A.;Isaacson, Bruce | Marketing | Marketing Channels( BM215 ) |
4 | 9-692-011 | Tombow Pencil Co. Ltd. | Mishina, Kazuhiro | Operations management | Marketing Channels( BM215 ) |
5 | 9-689-092 | Fairfield Inn (A) | Heskett, James L.;Ray, Kenneth | Service management | Marketing Channels( BM215 ) |
6 | 9-796-077 | Toys ""R"" Us Japan | Spar, Debora L. | Other | Marketing Channels( BM215 ) |